Building a Brand That Cultivates Positivity and Sustainability.
Overview
Plant + People is a hemp-focused brand created through a collaboration with Swank Collective. It aims to make hemp more accessible and mainstream, offering a range of innovative hemp-based foods with sustainability and nutrition at their core. The brand identity was designed to reflect the friendly, approachable nature of hemp, blending educational and fun elements to resonate with consumers. The brand also focuses on expanding into a comprehensive lifestyle brand, with products ranging from food to textiles and homewares.
My Role
Brand Identity
Logo Design
Packaging Design
Illustrations
Digital Asset Design