About Sumin

Sumin Choi (She/Her)

Sumin (soo-min) is a creative designer with nearly a decade of experience crafting thoughtful designs for thoughtful brands. With a degree in Visual Communications from AUArts, Sumin has worked across in-house, agency, and start-up environments, adapting to diverse challenges and shaping impactful solutions.

Sumin’s career highlights include building a Creative and Marketing team from scratch for a hospitality group with 20+ sub-brands, establishing a Product Marketing team at a start-up to align design with business goals, and creating digital products across industries. While many projects are NDA-protected, they reflect a deep understanding of user needs and strategic vision.

Passionate about collaboration, Sumin excels at bringing cohesion to teams and aligning creative efforts with organizational goals. Whether building brands or designing digital experiences, Sumin is driven by the belief that great design has the power to transform businesses and create meaningful connections.